Ann is in Paris, France talking to Valerie Langendorff, President of a Women's Garden Executive Club.
Valerie looks at Garden Centers from the ladies perspective in France, her executive ladies group have identified a number of interesting trends..
Women make 70% of the purchase decisions.
Currently 90% of Garden Centers are managed by men.
They have developed an annual awards program judged by women.
Ladies nights are arranged in the Garden Center
They have an award for the most women friendly Garden Center.
They have discovered that women like innovation more than men..